Announces the Launch of the First Grocery Price Comparison Website in the U.S.

Raleigh, NC — will be the first grocery price comparison site launched in the U.S. to compare all products in a grocery store, not just the weekly specials. service is free and offers many features such as: regular and specials price comparisons for online grocery stores, grocery coupons printing , grocery list creation, browse promotions and deals from local businesses, new products information, nutrition information, recipes and much more. With a nominal membership fee , grocery shoppers get even more features.

The site currently includes prices from grocery store chains on the U.S. East Coast, few Central and West Coast- Such as Harris Teeter, Lowes Foods, Piggly Wiggly, A & P, The Fresh Market , Foodtown, Waldbaum, Shop Rite, Raley’s and more. Plans are to add more grocery store chains on the East Coast within the next two months and then to expand nationwide by the middle of 2010.

Americans spent over 1 billion dollars or almost 10% of their disposable personal income on food in 2008. But the recession has altered consumers’ supermarket shopping behavior. When figuring out how to save on their grocery bills, consumers are making plans before going to the supermarket, leading to fewer impulse purchases.

In fact, 53 percent say they make a grocery list, 40 percent search newspaper or advertising inserts, and 35 percent say they hunt for grocery coupons in the mail, newspapers and magazines. Research continues to show that pre-shopping is overtaking “in-store” as the new “moment of truth” when consumers make purchasing decisions, i.e., what to buy and where to buy it. offers the consumer a useful website to make their grocery store purchasing decision.

By offering this new service, Pricible’s seeks to give its users a personalized shopping preparation experience where they can reduce the stress and time associated with grocery shopping by comparing prices from supermarkets stores in their areas, item by item or entire grocery list to save money, save time and reduce stress. Pricible’s goal is to inform consumers of the grocery products choices, their nutrition and their cost so that they can make an informed decision.

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