The beef checkoff-funded Retail Beef Backer Award recognizes retailers for their commitment to outstanding beef marketing and merchandising programs. Winners presented with the 2009 Retail Beef Backer Awards at the 2010 Cattle Industry Annual Convention in San Antonio, Texas, were Sendik’s Food Markets, Southern Family Markets, Harris Teeter Supermarkets and Supervalu, Inc.
“The Retail Beef Backer Awards highlight the exceptional work retailers do throughout the year to increase beef demand,” says Jim Henger, executive director of marketing for the National Cattlemen’s Beef Association (NCBA), contractor to the Beef Checkoff Program. “This program is one way beef producers show their appreciation to retailers for their efforts to support our industry.”
The 2009 award winners are:
- Large Chain Retailer: Harris Teeter Supermarkets (194 stores), based in Matthews, N.C.
- Mid-Size Retailer: Southern Family Markets (66 stores), based in Birmingham, Ala.
- Independent Retailer: Sendik’s Food Markets (8 stores), based in Whitefish Bay, Wisc.
- Innovator of the Year: Supervalu, Inc. (2,500 stores), based in Eden Prairie, Minn., for their launch of their Stockman & DakotaTM branded beef line
Retail Beef Backer Award winners are selected based on their excellent merchandising of beef at the meat case. A third-party judging panel also took into consideration the retailers’ tie-ins with beef checkoff-funded initiatives such as Middle Meat Mania, Beef Alternative Merchandising (BAM), Hispanic Marketing, Easy Fresh Cooking®, Beef Training Camp and Summer Grilling promotions. Applicants are also judged on non-beef checkoff-funded beef promotions that focus on increasing beef demand among their customers. Such programs include outstanding beef promotions, co-marketing promotions and customer education programs.