Whole Foods Market Announces New Guidelines for Organic Personal Care Products

Whole Foods Market announced that all personal care products and cosmetics making an “organic” claim sold in its U.S. stores must be third-party certified by June 1, 2011.

Under the new guideline, the products must be certified to the United States Department of Agriculture National Organic Program (USDA NOP) standard, the same standard to which organic food must be certified under U.S. law. Products making a “made with organic ingredients” claim must also be certified to the NOP standard, and products making a “contains organic ingredients” claim must be certified to the NSF 305 ANSI Standard for Organic Personal Care products.

The USDA has said that personal care products can be certified to the NOP standard, but such certification is not mandatory for non-food products. To honor the authenticity of the organic label, Whole Foods Market is requiring organic certification to ensure that claims on product labels are accurate.

Suppliers who are making an “organic” claim have until August 1, 2010 to submit their plans for compliance and until June 1, 2011 to be in full compliance.

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