BI-LO Charities Goes Pink to Support Breast Cancer Awareness

, S.C.  (Sept. 23, 2010) –   October is National Breast Cancer Awareness Month, and BI-LO Charities is inviting the community to support Susan G. Komen for the Cure® by purchasing a pink scan card at the checkout counter of any BI-LO store.  Available Wednesday, Sept. 15, through Tuesday, Oct. 19, the cards provide a quick, easy way to donate to this worthy cause by adding an extra dollar to your grocery bill, with all the proceeds supporting breast cancer awareness and research initiatives.

This is the second year BI-LO has conducted the scan card program to benefit Susan G. Komen for the Cure and the 16th year we have sponsored Susan G. Komen Race for the Cure® events in our market area.  Previous efforts have generated more than $500,000 in vital funds to help address a disease that afflicts more than a quarter of a million women in the United States each year.

BI-LO will also be featuring products in its weekly ads from vendors that support Susan G. Komen for the Cure so shoppers can extend their support of breast cancer awareness and research while saving money on groceries. 

“Susan G. Komen for the Cure has made a major contribution to awareness of and research for the cures to breast cancer,” said BI-LO Charities Executive Director Carol Browning.  “BI-LO Charities has been a strong supporter of Komen’s efforts for many years, and we are honored to offer this easy way for BI-LO customers to make a small contribution, perhaps in memory of a loved one or in honor of a survivor.  Together we can make a big difference for the women and families of those affected by this debilitating form of cancer.”

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