In partnership with key suppliers, The Kroger Co. has committed $3 million in donations to support breast cancer initiatives in communities across the country where Kroger customers and associates live and work.
Kroger’s annual breast cancer campaign, “Giving Hope a Hand,” again will feature associates from across the company who are breast cancer survivors. This year, 56 women share their stories of survival on marketing materials and custom packages of national and Kroger brand items, which will be sold exclusively in Kroger’s family of stores, including City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s.
Kroger’s campaign includes a store-wide sales promotion of popular items, many of which will feature exclusive, specially marked pink packaging. This year, 1,800 items, including Kroger’s own products and popular items from Kroger partners including Pepsi, Kellogg, Kraft, General Mills, Procter & Gamble and Kimberly Clark will be marked with special pink shelf tags to highlight their participation.