Grocery Headquarters Looks to Connect with Industry

The GHQ Connections on Retail Insights and Consumer Engagement, sponsored by Grocery Headquarters, and LEAD Marketing Conference have agreed to co-locate their events at the Westin O’Hare in Rosemont (Chicago), Ill. October 10-13.

 

The agreement will allow consumer packaged goods companies and retailers the opportunity to both engage in face-to-face meetings and to attend a conference where they will learn how to enhance their business with customer marketing and shopper engagement strategies, social media, virtual shopping platforms, analysis of paths to purchase, and assorted shopper technology.

 

The LEAD Marketing Conference is the industry’s most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital Marketing applications.

For more information about this second annual conference, send an email to info@leadmarketingconference.com, or call 216-534-9933.

 

GHQ Connections is focused on private one-to-one meetings with consumer packaged goods suppliers and top insights and consumer engagement providers. Executives are able to meet in a setting that allows them to quickly and efficiently determine if any fit exists between their two companies. The schedule is vetted to ensure that each meeting is on target and has value to each organization. For more information on GHQ Connections, contact Jeffrey D. Friedman at jfriedman@macfad.com or call 646 274-3526.

 

“We are very excited about the opportunity to offer suppliers and retailers two shows in one setting,” says Friedman, executive director of brand development for Macfadden Communications, which hosts GHQ Connections. “It’s a win-win for everyone, especially those time-constrained retailers and suppliers who now get a chance to meet with so many industry officials in just two and a half days.”

 

The LEAD Marketing Conference is the first collaborative conference to focus on understanding and leveraging the many effective and emerging technologies, which are crucial to attracting and maintaining shoppers, as well as providing much-needed differentiation in today’s competitive marketplace.  

 

The event is geared to all channels of retailing including supermarkets, drug, dollar store, mass and discount, convenience stores, specialty stores and department stores.

 

The educational agenda will consist of general sessions, two tracks (one for Loyalty and Analytics and the other for Engagement and Digital), and table-top exhibits. Networking receptions and dinners will bring together retailers, manufacturers, and vendors. The second annual LEADER awards, sponsored by IBM, will be presented as part of the conference. 

 

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