Study shows lost opportunity in center store

 According to a newly released five-year Center Store study, co-sponsored by Grocery Headquarters, Center Store generates 73% of total store sales and 77% of profit; however Center Store growth is lower than for the perimeter. The study also cites lost opportunities and profits in other retail channels besides grocery.

The study, which was unveiled at the Food Marketing Institute Midwinter Executive Conference, says the industry should leverage the total store, not just a single department or category while focusing on shopper demand, as opposed to category management.

The study further reports that lost trips accounted for $23 billion of “lost opportunity” in the grocery channel.

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