The Perishables Group, the industry-leading consulting firm specializing in fresh food category management and marketing, formed a partnership with consumer-centric analytic services firm, Spire LLC, to provide shopper loyalty card analysis for fresh foods.
The partnership combines Spire’s Loyalty NetworkTM of more than 30 million U.S. households with the advanced analytical capabilities of the Perishables Group to provide various levels of detail around shopper dynamics and switching behaviors for all products sold in supermarkets.
“Our partnership with Spire enables us to reach a completely new level of insight around shopper behaviors and purchase dynamics,” said Bruce Axtman, president and CEO. “This information will arm our clients with a powerful new resource in fresh food category development.”
The reporting and analysis enables understanding of which items correlate with larger overall purchases, how successful a promotion is in graining trial and repeat purchases, which items bring new users to a category and how consumers switch between brands. It also measures the impact of pricing, packaging or merchandising on a product.
Spire’s Senior Vice President of Business Development, Matt Germain, said, “The partnership with the Perishables Group harnesses the power of household-level data to allow unprecedented access to shopper behavior in the perimeter.”