Price Chopper Chooses IBM Netezza to Analyze Its Business Data

Price Chopper has selected IBM Netezza to provide it with a comprehensive data warehouse platform, encompassing much of the company’s sales, merchandising and supply chain data, including their Perpetual Inventory Reporting and Analysis system­­-helping to improve customer service and increase profitability through more efficient, accurate and insightful review of business processes.


“Helping our customers has always been a core focus of our business and a key reason for our success. We needed a high performance and easy-to-use data warehousing solution to better understand our customers shopping trends and improve our bottom line,” said Greg Zeh, CIO of Golub Corporation. “We had tried other market solutions and they didn’t stack up-they were unreliable and complicated. IBM Netezza offers the simplicity we were looking for and now we will be able to decrease out-of-stock items, reduce shrinkage and analyze our retail promotions.”


IBM Netezza is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, and at a much lower total cost of ownership. It stores, filters and processes petabytes of records within a single unit, analyzing only the relevant information for each query.


“Price Chopper is known for its innovative merchandising strategies-all focused on better serving their customers,” said Jim Kelly, IBM Netezza’s SVP and General Manager of Distribution Sector. “IBM Netezza provides insight that goes hand-in-hand with Price Chopper programs and speaks to what customers want, supporting customer loyalty and improving the ROI behind specific promotions.”

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