Procter and Gamble Partners with Kroger to Support USO to Help American Troops and Their Families

ARLINGTON, Va., May 3, 2011 /PRNewswire/ — Procter & Gamble (P&G) and Kroger and its family of stores have joined together to support the USO in its mission to help American troops and their families. Through the partnership Kroger will donate $250,000 to the USO.  The USO has a 70-year history of delivering innovative programs, critical services, and entertainment events to lift the spirits of America’s troops and their families.  With more than 160 locations worldwide the USO touches America’s military and their families millions of times each year.


The kick-off of Honoring Our Heroes, Kroger’s USO support campaign, coincides with a Mega Event sales promotion through which customers at participating stores receive $5 instantly at check out when they purchase ten participating Mega Event items. Kroger shoppers can also receive additional savings on P&G products by redeeming P&G BrandSAVER coupons at Kroger’s family of  supermarkets across the country, including Kroger, Ralph’s, Food 4 Less, Fred Meyer, Smith’s, Fry’s, King Soopers, Dillons, QFC, City Market, Jay stores and retailers nationwide.

“The Kroger family is delighted to partner with P&G and to support the USO and its many programs and services for our troops and their families,” said Lynn Marmer, group vice president of Corporate Affairs for Kroger. “Our Honoring our Heroes program will help the USO assist even more men and women who serve our country.”

As part of the partnership Kroger and P&G have created a digital opportunity to virtually “shake the hand of a hero” – the proper gesture to use with US troops in uniform to thank them for their service to our country. The first 50,000 people to utilize the web application to shake a hero’s hand on will receive a special offer on one of the following P&G brands:  Tide, Downy, Gillette, Pantene, Old Spice and Prilosec.

“This year alone, more than 50,000 troops will be returning home from active duty – having done their part to help keep our country and its citizens safe,” said Mindy Thompson-Sherwood, P&G Kroger Team Leader.  “This program allows us to help consumers express their own gratitude to all the men and women who make such great sacrifices for our country.”

“We work every day through proven, cost-effective programs and services to relieve the tremendous burden our men and women in uniform shoulder on behalf of our nation.” said Sloan Gibson, USO president.  “That is why partnerships with corporations like Kroger and P&G are so critical to our ongoing successes.”


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