Giant Carlisle, a division of Ahold USA, received the 2010-2011 Apple Merchandiser of the Year Award from the National Apple Month program. Nominated by apple industry members, Giant Carlisle won the honor for its exceptional level of merchandising support and promotional efforts for apples and apple products throughout the year.
According to Roger Pepperl, Marketing Director for Stemilt Growers Inc., who nominated the division, “Giant Carlisle does an outstanding job of merchandising apples. They have a great merchandising team who is committed to developing both the conventional and organic apple categories through regular promotions. They execute well on promotions by building large displays at the right locations in their stores. Giant Carlisle values category reports and uses them alongside shipper recommendations to plan promotions.”
Pepperl added, “Above all else, Giant Carlisle is committed to providing their shoppers with fresh, quality apples in the right variety mix that will keep their interest throughout the year in order to drive demand. They are very deserving of this award!”
Jeff Beaulieu, VP Sales and Merchandising at Giant Carlisle, said, “The apple category is very important to our overall strategy within the produce department at Giant Carlisle. We take great pride in our merchandising, quality and presentation of the apple category, with a focus on our customers. We have a very strong partnership with the best apple growers that supply the highest quality and outstanding variety of apples to our consumers.”