A taste of heaven

Heavenly Villagil MarzanoNew to the North American market, Heavenly Villagio Marzano, the latest variety of tomato from Village Farms, was debuted at the PMA Fresh Summit last month. The heirloom-type plum tomato originated in the town of San Marzano, Italy—where it gets its name from.

“Our exclusive Mini San Marzano variety is distinctive in appearance with a unique elongated slightly pear shape,” says Doug Kling, senior vice president and chief marketing officer for the Eatontown, N.J.-based grower. “They are absolutely delicious with a remarkably sweet taste, not at all acidic, and with very few seeds. The Heavenly Villagio Marzano is the first in a series of exclusive varieties to be offered by Village Farms.”

The tomatoes are being offered in a convenient dry quart size and packaged in a zippered stand-up pouche.

For more information, visit www.villagefarms.com.




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