Armour has introduced Armour Active Packs, a new line of portable lunchkits with sliced apples and wholesome ingredients. All four varieties of Active Packs include crisp sliced apples and fat-free caramel dip complemented by better-for-you components including lean meat slices, whole wheat and natural cheeses.
The combination of real apples, high quality ingredients and bold packaging that stands out on shelf has set Active Packs apart from the competition for retailers interested in growing their portable lunch kit category, say company officials.
“We believe good nutrition can be delicious and fun,” said Nick Osborne, associate brand manager with the John Morrell Food Group. “When it comes to portable lunches, consumers are increasingly looking for better-for-you ingredients that don’t sacrifice taste. Armour Active Packs give consumers on-the-go convenience with wholesome quality and taste that is second to none in the portable lunchkit category.”
Active Packs are available in Turkey & Cheese Wraps, Ham & Cheese Wraps, Whole Wheat Chicken Nuggets and Cheese Pizza varieties with outer packaging that is made from 100% recycled materials.