Potandon Produce headquartered in Idaho Falls, Idaho, completed its 2011 Breast Cancer Awareness (BCA) campaign in conjunction with the National Breast Cancer Foundation (NBCF).
To support the campaign, Potandon redesigned its popular Klondike Rose and Klondike Goldust potato bags with the pink ribbon theme and a call to action to visit the Klondike Brands website, www.klondikebrands.com, for more information about the NBCF. Potandon also made a $10,000 donation to the NBCF.
The promotional bags started shipping in late September, and Potandon provided additional support using many of its electronic media platforms, including the company’s consumer website, Facebook and Twitter.
“In all, we feel that it was a very successful campaign for us,” said David Wheeler, marketing manager at Potandon. “The feedback and participation from our customers was a great sign to us that this was a cause that we all could join in on. We focused our marketing and energy in order to add awareness and support for this great effort.”
During the promotion, Potandon moved over 1.5 million BCA packages through retail channels and interacted with over 100 thousand consumers on Facebook, Twitter and other e-Marketing channels.
For more information, visit www.potandon.com.