Ahold USA, the U.S. division of Amsterdam-based Ahold, has selected NCR’s Advanced Marketing Solution to manage offers and promotions to customers. The Ahold USA marketing support team will make the software available to all of its local retail divisions, which operate more than 750 supermarkets as Stop & Shop, Giant Foods of Landover, Giant Foods of Carlisle and Martin’s regional brands. NCR will also provide consulting services to help Ahold USA manage the technology migration, as well as ongoing software maintenance and support, say officials for both companies.
The Ahold USA divisions will use the software from the Duluth, Ga.-based provider to manage their loyalty and promotion programs and implement personalized marketing promotions, integrating the software into point-of-sale technology. The NCR software will also enhance the retailers’ business agility, enabling them to bring new promotions to market faster and more quickly respond to changing customer needs.
“The NCR Advanced Marketing Solution has been installed in the Giant–Carlisle stores since 2009, which gave us the confidence to select it as our next-generation promotional marketing engine for availability to all of our local retail divisions,” says Erik Keptner, Ahold USA senior vice president, marketing and consumer insight. “The capability to offer customers more targeted promotions will provide greater value to shoppers and enhance our ability to build enduring relationships with customers.”
“NCR is pleased to build on our partnership with Ahold USA, providing solutions and services that enhance marketing effectiveness and improve the shopping experience for customers,” says Adam Blake, general manager, converged marketing solutions, NCR. “The NCR Advanced Marketing solution provides a fast and convenient means for retail marketers to improve the overall customer experience and enhance the effectiveness of loyalty programs.”