Kings Food Markets Kicks Off Brand Relaunch

Kings Food Markets has relaunched its brand. The chain has 24 stores in prominent New Jersey and New York locations and has served its local communities for more than 75 years. In an effort to meet the ever-changing needs and demands of its customers – both current and prospective – Kings will mark the brand relaunch with a newly redesigned website (www.kingsfoodmarkets.com) and signature grand reopenings throughout the year. The Bedminster, NJ store will serve as the benchmark and reopens on February 3, 2012 at 11 a.m. To demonstrate Kings’ commitment to the local community, a portion of the day’s proceeds will benefit the Food Bank Network of Somerset County.

Specific to the new Kings Bedminster store, customers will find freshly rolled sushi, fresh-made pasta, made-to-order brick oven pizza, chef-inspired prepared foods, over 400 international cheeses, an espresso and cappuccino bar, a gourmet juice bar, an expanded produce and floral boutique, online ordering and a contemporary cafe equipped with Wi-Fi. Customers can also expect passionate, best-in-class store experts eager to deliver superior service via thoughtful pairing suggestions, recipe ideas and preparation tips.

“At Kings, we share our love of food with our customers,” says Judy Spires, President and CEO of Kings Food Markets. “We want shoppers to be inspired by moments in our stores where the freshest ingredients, rarest finds and their passion for cooking all come together to create the perfect meal. Therefore, it was important that we further enhance our customers’ experiences both online and in stores to allow that inspiration to strike whenever and wherever they interact with the Kings brand.”

Providing customers with a consistent brand experience across multiple consumer touchpoints is evidenced in Kings’ redesigned website (www.kingsfoodmarkets.com).  This new online destination mirrors the in-store experience and presents a more user-friendly interface with sections such as rare finds, unique gourmet recipes from Kings chefs, and daily menus of freshly prepared food available at each store. Shoppers can also find Kings on Facebook (www.facebook.com/kingsfoodmarkets) and Twitter (www.twitter.com/kingsfoodmkts).

“Consumers rely on Kings for a unique shopping experience and the highest quality foods, and we aim to build upon that strength with these enhancements,” says Spires. “We want our customers to continue to embrace the Kings experience in the future just as they do now.”

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