The New York Apple Association (NYAA) is promoting a new retail program that allows consumers using smart phones to scan QR codes on point-of-sale cards to get instant information about New York apple varieties right from the produce aisle.
“We’re trying to delight that sophisticated shopper not only with our fruit, but also with up-to-the-minute information technology,” says Jim Allen, president of the NYAA. “Smart consumers make smart choices when they have the right information. These same consumers want information quickly.”
The Apple Association’s new POS material all contain prominent QR codes, which link to online videos that show how New York apples are grown, packaged and delivered.
The video series, which consist of six different segments showcasing how the apple goes from the tree to the table, have received a positive response from retail produce buyers.
“These videos take the viewer from seeing the blossom pollinated and follows it all the way to the produce shelves,” says Allen. “Foodies and localvores want to put a face to the farmer. We accomplish that with this video series.”
The videos contain high production values and were shot in New York orchards and packinghouses this spring and summer. Retailers across the nation are using the new POS cards. When consumers scan the QR codes, shopping data goes back to the association.
For more information, visit www.nyapplecountry.com.