To kick off 2012, Grocery Headquarters’ January Retailer Spotlight features Shorty’s The Urban Market in Lexington, Ky. In just 5,000 square feet of space, Shorty’s brings a full assortment of groceries, meat, seafood, produce and wine to the residents of downtown Lexington. Read about Richard Turcsik’s visit to the urban grocer here.
Shorty's The Urban Market Since it opened in May, Shorty’s The Urban Market has become quite the local hotspot, drawing a wide range of downtown office workers, residents from nearby apartment towers and historic Civil War Era-mansions and tourists. Shorty's The Urban Market Shorty’s is housed in what was once a branch of Central Bank and key elements of the original bank have been preserved. The vault—complete with its massive steel door —now houses the frozen food department. Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market The deli features homemade salads and has also developed a strong following for its made-to-order sandwiches using Boar’s Head lunchmeats and local artisan breads merchandised from weathered antique bins below the counter. Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Dairy is merchandised from cases adjacent to the service cases and includes take-and-bake pizzas, packaged meats, bacon, milk and cheese. Shorty's The Urban Market Shorty's The Urban Market Shorty's gets its seafood from Fish Market. Shorty's The Urban Market Produce is merchandised across the aisle from the service counter and includes a cornucopia of mainstream and exotic product, including heirloom tomatoes and Morel mushrooms, sold at competitive prices. Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market Shorty's The Urban Market There is a checkout counter, not a conveyor-belt checkout “lane” like one would find in a traditional supermarket, but rather a genuine marble “counter” that hearkens back to the day of the old-fashioned general store, replete with candy bars, gums, mints and other snacks, as well as local honey. Behind it HBA items, including Pepto-Bismol, Claritin, Aleve, Afrin and Zantag line the wall and are retrieved for customers upon request. Shorty's The Urban Market Shorty's Cellar 157 This fall the retailer opened a wine shop in an adjacent storefront at 157 West Short Street, hence its Shorty’s Cellar 157–The Urban Wine Shoppe moniker. Shorty's Cellar 157 According to Wes Pearce, wine manager, Shorty’s Cellar 157 stocks around 150 SKUs, mixed between imported and domestic, a number that is steadily growing with two to three varietals added weekly. Shorty's Cellar 157 While most of the domestics hail from California, Washington and Oregon, Kentucky is also well represented. “We support the Kentucky Proud program and have about 15 Kentucky wines and a very nice selection of probably 15 to 20 Kentucky bourbons,” Pearce says. Shorty's Cellar 157 Pearce says Shorty’s average bottle retails for around $9.99. “Wines selling for $14.99 are also popular and we have everything up to $100 a bottle,” he says, adding, “We have a unique clientele. We have people coming in looking for things that they can store on their shelves—their trophy wines.”




























