Shorty’s The Urban Market

To kick off 2012, Grocery Headquarters’ January Retailer Spotlight features Shorty’s The Urban Market in Lexington, Ky. In just 5,000 square feet of space, Shorty’s brings a full assortment of groceries, meat, seafood, produce and wine to the residents of downtown Lexington. Read about Richard Turcsik’s visit to the urban grocer here.

Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's The Urban Market
Shorty's Cellar 157
Shorty's Cellar 157
Shorty's Cellar 157
Shorty's Cellar 157

Shorty's The Urban Market

Since it opened in May, Shorty’s The Urban Mar­ket has become quite the local hotspot, draw­ing a wide range of down­town office work­ers, res­i­dents from nearby apart­ment tow­ers and his­toric Civil War Era-mansions and tourists.

Shorty's The Urban Market

Shorty’s is housed in what was once a branch of Cen­tral Bank and key ele­ments of the orig­i­nal bank have been pre­served. The vault—complete with its mas­sive steel door —now houses the frozen food depart­ment.

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

The deli fea­tures home­made sal­ads and has also devel­oped a strong fol­low­ing for its made-to-order sand­wiches using Boar’s Head lunch­meats and local arti­san breads mer­chan­dised from weath­ered antique bins below the counter.

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Dairy is mer­chan­dised from cases adja­cent to the ser­vice cases and includes take-and-bake piz­zas, pack­aged meats, bacon, milk and cheese.

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's gets its seafood from Fish Mar­ket.

Shorty's The Urban Market

Pro­duce is mer­chan­dised across the aisle from the ser­vice counter and includes a cor­nu­copia of main­stream and exotic prod­uct, includ­ing heir­loom toma­toes and Morel mush­rooms, sold at com­pet­i­tive prices.

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

Shorty's The Urban Market

There is a check­out counter, not a conveyor-belt check­out “lane” like one would find in a tra­di­tional super­mar­ket, but rather a gen­uine mar­ble “counter” that hear­kens back to the day of the old-fashioned gen­eral store, replete with candy bars, gums, mints and other snacks, as well as local honey. Behind it HBA items, includ­ing Pepto-Bismol, Clar­itin, Aleve, Afrin and Zan­tag line the wall and are retrieved for cus­tomers upon request.

Shorty's The Urban Market

Shorty's Cellar 157

This fall the retailer opened a wine shop in an adja­cent store­front at 157 West Short Street, hence its Shorty’s Cel­lar 157–The Urban Wine Shoppe moniker.

Shorty's Cellar 157

Accord­ing to Wes Pearce, wine man­ager, Shorty’s Cel­lar 157 stocks around 150 SKUs, mixed between imported and domes­tic, a num­ber that is steadily grow­ing with two to three vari­etals added weekly.

Shorty's Cellar 157

While most of the domes­tics hail from Cal­i­for­nia, Wash­ing­ton and Ore­gon, Ken­tucky is also well rep­re­sented. “We sup­port the Ken­tucky Proud pro­gram and have about 15 Ken­tucky wines and a very nice selec­tion of prob­a­bly 15 to 20 Ken­tucky bour­bons,” Pearce says.

Shorty's Cellar 157

Pearce says Shorty’s aver­age bot­tle retails for around $9.99. “Wines sell­ing for $14.99 are also pop­u­lar and we have every­thing up to $100 a bot­tle,” he says, adding, “We have a unique clien­tele. We have peo­ple com­ing in look­ing for things that they can store on their shelves—their tro­phy wines.”

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Shorty's Cellar 157 thumbnail
Shorty's Cellar 157 thumbnail
Shorty's Cellar 157 thumbnail

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