Stop & Shop Offers Cost-Conscious Customers More Ways to Save

With tightened family budgets, Stop & Shop is re-introducing its Guaranteed Value product line with a new look and new products all at compelling prices to help customers cut costs on a variety of products that every household needs.

All of the approximately 200 Guaranteed Value products have been quality tested and Stop & Shop will continuously be adding new items to help customers save throughout the store. Customers will find Guaranteed Value products at prices averaging 20 to 25 percent less than what they would pay for similar national brands and more than 60 percent of the line is sold for $2 or less.

“With rising food and gas prices, customers are seeking more savings than ever and our Guaranteed Value products offer customers the ability to save on many of the items they need at prices family budgets demand,” said Suzi Robinson, spokesperson for Stop & Shop. “We continue to quality test and improve on all of our Guaranteed Value products to ensure customer satisfaction.”

The former Guaranteed Value yellow, blue and red packaging has been replaced with a bright, energetic orange and white design that highlights the value offered with each product. Free of expensive packaging, graphics and “frills,” the new design makes Guaranteed Value products easy-to-find on the shelf.

“Stretching budget dollars is quick and simple … just look for the orange and white package,” continued Robinson.

Customers will find Guaranteed Value products in virtually every aisle of the store, including dairy, meat and produce departments. Cereal, snack foods, spaghetti sauce, canned vegetables and ice cream are just a few of the items created with today’s budget in mind. Household items such as laundry detergent, paper towels, cutlery and trash bags and health and beauty care products such as toothbrushes and body wash are available. Even pet owners can get in on the savings with Guaranteed Value dog and cat food, treats and litter.

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