Weis Markets, announced it has lowered the prices on 1,700 staple items and that it will freeze the prices of these products through April 2, 2011. It is the company’s eighth 90-day Price Freeze since 2009.
“Our 90 Day Price Freeze program continues to make sense, particularly with food inflation being a factor in a number of key categories,” said Kurt Schertle, Weis Markets Senior Vice President, Sales and Merchandising. “We’ve been able to minimize its impact through special long term buys that will result in real savings for our customers. Our prize freeze savings are significant. Over the past three years, our Price Freeze program has collectively saved our customers more than $35 million.”
Weis Markets’ current Price Freeze program includes 1,700 brand-name and private brand products in grocery, frozen, dairy, meat, health, beauty care and general merchandise.
The current Price Freeze premiered in Weis Markets’ January 8 circular, radio and billboard advertisements. In stores, customers will see Price Freeze signage and shelf tags for participating items.