In support of First Lady Michelle Obama’s Let’s Move! initiative, Goya Foods is committing resources to promote the U.S. Department of Agriculture’s MyPlate, or MiPlato, a new food group symbol to remind families about making healthy meal choices with easy “how-tos” about proper portions.
Mrs. Obama joined Bob Unanue, president of Goya Foods, and leading Latino organizations to promote the Secaucus, N.J-based company’s nationwide effort to encourage health and wellness in communities across the country. Goya Foods is rolling out numerous steps to help communities enjoy healthy, tasty and affordable meals including creating brochures, posters, coupons and cookbooks for consumers; developing educational tools for 4th through 6th grade students across the country; and imprinting the MiPlato icon on some of their products.
“Today’s announcement is what Let’s Move! is really all about—folks from every sector of our society stepping up and coming together on behalf of our kids. One of the pillars of Let’s Move! is empowering parents with the information they need to make healthy choices. MiPlato is a tool to help support families in that effort. Today, Goya is utilizing their incredible reach into communities across the country to get this helpful information to the hand of parents,” said Mrs. Obama. “Everything that Goya is doing—from the MiPlato posters and pamphlets to cookbooks and recipes—center around the idea that we parents can make simple changes to help their children lead healthier lives.”
“For Goya, MiPlato is an ideal reflection of our product line; quality, flavor, healthy and nutritious; while offering guidance to the public to easily identify the basic food groups of vegetables, grains, fruits, proteins, and dairy,” said Unanue.