Harris Ranch knows shoppers don’t want to spend a lot of time searching through cookbooks for recipes. The company has made it easy with the Harris Ranch Online Chef program available from any smartphone.
The consumer simply scans the QR code located on the Harris Ranch point-of-sale display at the grocer’s meat case to be instantly directed to the company’s site where each recipe is broken down by the cut that is selected. Whether stewing, braising, grilling or roasting, the Online Chef provides quick and easy recipes that will make preparing a meal fast and easy. With the help of the Harris Ranch Online Chef, each customer can become the master of his or her own kitchen.
The new point-of-purchase (POP) program will be featured on header cards, shelf talker cards and posters and will be free to all consumers.
Harris Ranch Online Chef Program
by Harris Ranch