Introduced at the Boston Seafood Show, Gulf Seafood Trace is a full supply chain traceability and marketing program designed to confirm and communicate the validity of Gulf seafood products in order to increase confidence in the market.
The program is sponsored and coordinated by the Gulf States Marine Fisheries
Commission and is authorized by the state marine resource management agencies of the
five states bordering the Gulf: Texas, Louisiana, Mississippi, Alabama and Florida.
“I think this program has the ability to be successful, to help the community to recover from all the challenges that we’ve been faced with, but also to create such a niche that in time the demand for Gulf seafood will be higher than it ever was,” says Mike Voisin, chief executive officer of Motivatit Seafoods.
Enrolled companies are offered Gulf Seafood Trace at no cost until the end of 2014 to
empower them to tell the story of their seafood and ensure confidence in the market. The
program includes the use of Bluefin Data’s e-trip ticket traceability interface for data
entry from the existing system directly into Trace Register; it includes the Trace Register
electronic traceability platform which gives each business the ability to share approved
information through the supply chain; and it includes the Trace Register marketing
module that will likely enhance demand for the product through an innovative interface.
The program also incorporates a data quality and confirmation component offered by
Trace Register and MRAG to confirm the validly of the information being shared by
Information can be shared with buyers, consumers and other stakeholders for innovative
marketing purposes, communicating safety and quality, conveying compliance with
regulatory and buyer specifications, demonstrating certification, improving labeling and
providing sustainability resources.
Businesses can use this technology to build specific quick reference (QR) codes into their
packaging that consumers can scan at restaurants or in their kitchen to access a wealth of
Alex Miller, Economist and Gulf Seafood Trace Program Coordinator for GSMFC
explains that, “consumers in today’s information age… want to know more about
everything they purchase, especially their food. The more we can help assure them their
seafood is the real thing and that it is from the Gulf, the more they will want to see it in
their refrigerators and on their menus.”