Kellogg’s Rallies Americans to Share the Power of their Breakfast

Kellogg’s and Action for Healthy Kids are excited to announce the second annual “Share Your Breakfast” campaign to help share 1 million breakfasts with kids across the country who might otherwise go without.

“At Kellogg’s, we believe a great breakfast, like a bowl of cereal with milk, can lead to a great day,” says Doug VanDeVelde, Kellogg senior vice president of marketing, ready-to-eat cereal. “Unfortunately, many children do not have access to this important meal, which is why our partnership with Action for Healthy Kids and the support of people across the country is so critical. Together we can make a difference and help ensure kids start the day strong.”

In recognition of the campaign and the power of breakfast, administration and congressional leaders in Washington D.C. will come together on the Hill to officially celebrate National Breakfast Week (March 4-10, 2012) and recognize the efforts of Kellogg’s and Action for Healthy Kids to support school breakfast programs through the “Share Your Breakfast” campaign.

Building on the momentum of congressional support and to rally Americans to join the “Share Your Breakfast” movement, Kellogg’s and their partners, including Hilton, Marriott and Sysco, are hosting breakfasts across the country during National Breakfast Week to reinforce the importance of breakfast. Star of NBC’s hit show “Parenthood” and real-life mother of three, Monica Potter will also lend her support and join a community breakfast in Orlando—an area that has a great need but has also seen great success with breakfast programs that have received grants from Action for Healthy Kids.

“As a mom, I understand how important it is to ensure kids start their day right and always make sure my kids have a nutritious breakfast,” says Potter. “I hate to think of children starting their day without a good meal, so I am excited to partner with Kellogg’s ‘Share Your Breakfast’ movement to help fight childhood hunger and ensure that every kid has access to a nutritious breakfast.”

When children enjoy a bowl of cereal as part of a nutritious breakfast, they are benefiting from essential vitamins and minerals they might otherwise miss. In fact, cereal with milk is the leading source of 10 nutrients in American kids’ diets and provides four nutrients most likely to be lacking in kids’ diets: calcium, vitamin D, potassium and fiber.

How To Get Involved
Each breakfast shared helps get Kellogg’s and Action for Healthy Kids one step closer to the goal to share 1 million breakfasts with kids across the country during the 2012-2013 school year. There are many ways to join the Kellogg’s “Share Your Breakfast” movement through March 31, 2012, including:

  • People can share a description of their breakfast on www.facebook.com/Kelloggs or via Twitter with the #ShareUrBreakfast hashtag.
  • Also, for every LivingSocial Family Deal purchased during National Breakfast Week, users will get a free breakfast on Kellogg’s, plus a breakfast will be donated to a child in need.
  • People can also redeem an in-pack coupon for up to $5 off breakfast on specially marked packages of Kellogg’s products.

David Denholm, the President of Morning Foods at Kellogg’s, speaking at a Washinton D.C. “Share Your Breakfast” event on March 6th.

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