Reminding retailers and consumers alike that pears are a fresh choice during the winter months, Pear Bureau Northwest is holding a nationwide display contest to encourage retailers to creatively promote USA Pears.
Independent retailers participating in the Winter Festival Display Contest will maintain a winter-themed pear display in their stores for a minimum of two weeks during the promotional period, which ends on March 17. Pear Bureau Northwest is providing point of sale materials to supplement retailer displays, including seasonal 7×11 cards with recipe tear-pads, variety channel cards and brochures. The contest encourages retailers to capitalize on current pear sales by promoting a second size, bulk or bagged pears or jumble displays.
“With the largest pear crop on record this season, we’re seizing on retailer interest to promote USA Pears with unique and fresh approaches,” says Kevin Moffitt, president and CEO. “We’re pleased to see the increased engagement these promotional opportunities bring our retail partners.”
Contest displays must promote a minimum of three varieties, including Anjou, Red Anjou and Bosc. Winners will be chosen after March 23. Prizes will be awarded to large and small store categories, with a total of six winners. Second and third place winners will receive $500, and first place winners will be awarded $1,500.