Potandon Produce L.L.C. in a joint effort with the Autism Society is pleased to announce the kick-off of our 2012 Autism Awareness Campaign which will run in April and May.
In collaboration with the Autism Society, Potandon will be supporting the joint efforts of many different agencies and individuals nationwide during Autism Awareness month. A unique bag closure has been created by the Potandon Marketing Team utilizing two icons—the familiar Autism Ribbon and the Klondike Family kids, inviting consumers to both the Klondike Brands website and the Autism Society website to learn more about this disorder through the content produced for this event and to support the cause. Two million of these specially designed bag closures will be distributed nationwide on select packages of Green Giant Fresh, Sunfresh and other labels of potatoes packaged by Potandon during the promotional period.
Potandon will e co-sponsoring the Autism Society’s Autism Champions through the month of April and will be sharing those stories on the Klondike Brands website. Potandon will also be supporting the awareness campaign through its social media engines with content being shared with both consumers and the trade on Facebook, YouTube, Twitter and through direct e-mailing campaigns.
A new installment of Potandon’s on-line animated series will feature a new character, especially created for this campaign, who is certain to bring a new awareness to the viewership on understanding and accepting someone with autism. A recently filmed short video shares Potandon’s feelings on Autism support and reminds us that we are all affected by this disorder, some more than others. Potandon will also be making a financial contribution to the Autism Society to help aid the cause.