Over the last year, the Canadian Produce Marketing Association (CPMA) has undertaken a comprehensive strategic renewal exercise, designed to maximize value for its members and further support the market for fresh fruits and vegetables in Canada. A new visual identity was developed to align with the refined focus and reflect the strength of both the produce industry and CPMA.
CPMA Board Chair, Jim DiMenna, who also chaired the branding committee, unveiled the new logo and visual brand identity, via a compelling video presentation, at the closing Gala of CPMA’s 87th Annual Convention and Trade Show in Calgary, Alberta.
CPMA will adopt the new brand gradually over the coming year as the overall renewed corporate and governance strategies are also implemented. CPMA members are encouraged to display the new logo on their websites and other materials.