In celebration of its 50th anniversary, Frieda’s, Inc. has redesigned its website to be more consumer friendly and in-touch with social media. It includes more product and recipe images, sharing capabilities and opportunities for consumers to connect with Frieda’s.
When redesigning the new website, Frieda’s wanted to provide consumers with more photos and information to help demystify specialty produce and how to use it. Frieda’s also recognized the importance of connecting with their consumers through social media outside of the main vehicles. By providing a constant live feed of Facebook posts, tweets, new videos on their YouTube channel, current and future fans, followers and subscribers can have a real-time dialog with Frieda’s.