Naturipe Farms officially launched its refreshed website. The website, www.naturipefarms.com, is designed as an information hub for all things “berry.” Bringing the Naturipe brand to life, the site gives consumers access to wholesome and healthful recipes straight from the experts.
- The Berry Bulletin where consumers can access a continually updated news feed from the internet to stay current on the latest in berry news.
- The Season’s Peak section will focus on seasonal priority, promotional events and other news to capture the energy and excitement of what’s in season.
- The Field Notes Blog will include current entries from the growers themselves, highlighting topics such as sustainability, notes directly from the field and product information.
- The Grower’s Pick section allows Naturipe growers to share their favorite recipes, providing instant access to new ideas for strawberries, blueberries, raspberries, blackberries, cranberries and more. The site also features a tool that highlights day part recipes.
“Consumers tell us that they would like to have recipe ideas and usage tips based on their growing needs for fresh fruit at breakfast, lunch, dinner, snacks and dessert,” says Robert Verloop, EVP, marketing of Naturipe Farms. “We’ve addressed this need by adding a ‘slider’ that goes from sunrise to sunset and provides day part appropriate recipe suggestions.”