Tanimura & Antle Announces New Summer Fun Sweepstakes

Tanimura & Antle announces a summertime consumer sweepstakes promotion starting May 1st and running through July 2012. Kicking off salad season, the Summer Fun Sweepstakes promotes 3 Tanimura & Antle Artisan products—Artisan Lettuce, Romaine and Boston lettuces—and includes seasonal packaging that will offer consumers a weekly sweepstakes of $1,000 for 13 weeks. The label is available on retail packages in both the U.S. and Canada for the duration of the promotion.

According to Diana McClean, director of marketing, Tanimura & Antle experienced tremendous success with our Artisan Lettuce line and seasonal packaging programs in 2011, effectively building distribution and consumer engagement in both the U.S. and Canada. “In October 2011, when Artisan Boston was introduced, we revamped the labels to create a cohesive design for the Artisan family of products,” she says. “Our new Summer Fun Sweepstakes packaging includes a seasonal graphic to the existing family labels—while keeping the overall visuals familiar and recognizable to the consumer.”

Consumers can enter the Summer Fun Sweepstakes at artisanlettuce.com, a consumer website that provides product information, recipes and prep tips for the entire Artisan line of products. Weekly winners will be announced on Tanimura & Antle’s Artisan Facebook Fan Page where fans—who include consumers and retail partners—are continually engaged with product information, harvest news and crop photos.

“The on-pack sweepstakes is an incredible incentive that has proven to engage consumers and support retail partner sales by offering both audiences an added value to the products,” says McClean. “So it’s a win/win for everyone.”

The Tanimura & Antle Artisan Family of fresh produce includes select seed varieties that have been carefully chosen for premium flavor, quality and variety. All Artisan lettuces are field-packed for optimum freshness and packaged in specially designed clamshells to protect the leaves and keep the lettuce heads fresher longer. All Tanimura & Antle Artisan lettuces are fully mature and grown on USA family farms using sustainable growing practices.

Summer Fun Sweepstakes
by Tanimura & Antle
www.taproduce.com

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