Tops Friendly Markets, a leading full-service grocery retailer in upstate New York and northern Pennsylvania, announced its 2012 Juvenile Diabetes Research Foundation charitable campaign. The campaign began on Sunday, April 22 and runs until Saturday, May 12. Customers can donate to the foundation by purchasing paper sneakers for only $1.00 while checking out at any Tops Markets location. In addition to the paper sneakers, Tops stores will host hot dog sales, golf outings, walks and raffles to raise funds for the foundation.
“Improving the lives of children is a mission for Tops,” said Frank Curci, Tops Markets president and CEO. “With the help of our customers, we have been able to give JDRF a substantial annual donation for more than two decades, and we are committed to another successful campaign this year.”
In 1993, a Tops Markets associate designed the famous JDRF paper sneaker, and in the past 13 years of its sale, over $55.5 million has been raised. Tops’ 19-year corporate contribution to JDRF totals more than $7.2 million. Tops Markets has also been recognized as a “Top 15” donor to the International Juvenile Diabetes Research Foundation.
The International Juvenile Diabetes Research Foundation is the leader in setting the agenda for diabetes research worldwide, and is the largest charitable funder of and advocate for type 1 diabetes research. The mission of JDRF is to find a cure for diabetes and its complications through the support of research.