Child’s Play Communications, the award-winning public relations agency specializing in connecting companies with moms, has added Produce for Kids to its client roster. Child’s Play will launch public relations efforts for the organization’s 10th anniversary campaign, Get Healthy, Give Hope, a fundraising program. The agency will handle traditional media and blogger outreach. A consortium of more than 50 fruit and vegetable growers sponsors Produce for Kids; they are identified through specially- marked produce at point-of-sale, representing every major category in the fresh produce department.
“Today’s busy moms are increasingly aware of the importance and impact of healthy eating habits and nutrition for their families,” says Stephanie Azzarone, president, Child’s Play Communications. “Reinforcing the value of a produce-rich diet will be central to the Produce for Kids campaign.”
Child’s Play will drive traffic to the www.produceforkids.com website, a resource for healthy family meal planning, and increase consumer awareness of the Get Healthy, Give Hope campaign. Additionally, Child’s Play will capitalize on its existing relationships with other clients to plan special family-focused events which capture consumer interest.
“Child’s Play Communications provides us with direct access to moms and families,” says Kim Avola, vice president, Produce for Kids. “As moms are the key decision makers about their family’s nutrition and meal preparation, the agency was our top choice.”
Located in New York City, Child’s Play Communications specializes in public relations, social media and word-of-mouth communications for products and services targeted to moms.