Crunch Pak a Hits at Billboard Music Awards

Crunch Pak will once again be providing fresh apple sliced products to a nationally televised award show—this time it’s the Billboard Music Awards 2012 that airs, Saturday, May 20.

In February, the production staff of the 84th Annual Academy Awards asked Crunch Pak to donate product for the show’s host, presenters, nominees and performers, as well as its executive and production offices. There was such a great response to having Crunch Pak products at the Kodak Theatre that the production company asked Crunch Pak to supply products for the Kids’ Choice Awards in March and now the Billboard Music Awards in Las Vegas.

“We are happy to provide our products to another award show because it exposes us to a whole new audience,” says Tony Freytag, senior vice president of sales and marketing. “We know the artists and their support teams want to have healthy snacks backstage and apples are perfect for rehearsal and show time.”

Crunch Pak estimates it will feed more than 500 performers, presenters and attendees at the show.

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