GNP Company, the Midwest’s leading chicken producer, unveiled its third Farm To Fork Report, outlining its newly launched mission of healthy food, families and farms and key results for 2011. Despite a difficult year for the industry, GNP Company reported $338 million in annual sales, added new jobs, and donations to local food banks exceeding four million meals’ worth of chicken to Minnesota and Wisconsin families.
“Our people made a significant impact in what was one of the most challenging years on record for our industry,” says Mike Helgeson, chief executive officer and third-generation in the family-owned business. Record-high feed costs, fuel prices and low market pricing due to oversupply in the industry created the “perfect storm” for many. However, Helgeson credits “major business improvements, strong team member and partner relationships and a company-wide focus on innovation” as key factors that led to record sales and a modest 2011 profit.
The company’s 2011 Farm To Fork Report concentrates on results in four key areas—people, planet, poultry and progress—highlighting the people and opportunities behind the company and its products. “People expect us to be forthcoming about what’s working and what can be improved. Not only from an accountability standpoint, but also to help people better understand the processes behind their food. This report helps build confidence through that information,” says Helgeson.
While the report summarizes notable achievements already publicized, such as the company being named Meatingplace’s 10th annual Jesse Jewell Award recipient; new product launches such as Gold’n Plump Seasoned Boneless Skinless Breast Fillets; frozen carton programs; and animal welfare certification for its Just BARE brand, it also highlights new facts about GNP Company.
GNP Company’s 2011 Farm To Fork Report, is now available for download and viewing at www.gnpcompany.com.