The Idaho Potato Commission has announced the winners of its 2012 Retail Display Contest. The contest awarded more than $150,000 in cash and prizes, including $1,500 to Marysville, Ohio-based Community Market for its “Fuel Up with the World Famous Idaho Potatoes” display. Other first place winners include both Sweetbay Supermarket in Spring Hill, Fla. (6-9 cash registers) and Publix at Sabal Palm Plaza in Fort Pierce, Fla. (10+ registers) who spotlighted the Idaho potato’s role in heart health for their winning retail displays.
The IPC’s 21st annual Potato Lover’s Month Retail Display Contest, the largest of its kind, attracted more than 2,300 entries from supermarket chains and independent grocers, according to Seth Pemsler, vice president, retail/international, IPC. “It’s a win-win situation for retailers when they enter the contest,” he says. “During what is traditionally a slow month, they can give Idaho potato sales a big boost with a creative, attention-getting retail display. And retailers have a chance to win substantial cash prizes, including a matching cash prize for the store’s category manager.”
Entrants within each store category competed for first through fifth place awards as well as 100 honorable mention prizes. All retail contest entrants received a free portable iPod docking station.
The first place winners are:
1-5 cash registers
6-9 cash registers
Sweetbay Supermarket #1865
Spring Hill, Florida
10+ cash registers
Leo De Leon
Publix Super Market #567
Fort Pierce, Florida
Click here to see photos of the winning displays!
The IPC also sponsored a similar competition for military commissaries, awarding trips to the Produce Marketing Association’s annual convention in Anaheim, Calif., to the first place winners from the East and West regions. Second place winners received $500 in customer gift certificates/cards, and third place winners took home $250 in customer gift certificates/cards.
The first place military display winners are:
Fort Bragg South Commissary
Fort Bragg, North Carolina
MCBH Kaneohe Bay, Hawaii
“The Potato Lover’s Month display contest has become very popular with the commissaries, and most of them across the country now participate,” says Pemsler.