Ocean Mist Farms’ spring promotion, the Take Your Pic sweepstakes, engaged shoppers nationwide and increased membership in Ocean Mist Farms’ Artichoke Aficionados club.
The sweepstakes ran throughout the month of April. During that time, artichoke shoppers were invited to take pictures of fresh artichokes wherever they saw them on sale or in print ads, and then visit Ocean Mist Farms’ mobile site, m.oceanmist.com, to upload the picture. One winning picture was selected each week to receive $2,000. Shoppers had to be members of the Artichoke Aficionados club to win.
There were more than 2,388 photos uploaded with four winning pictures submitted by shoppers at Publix, Walmart and Kroger stores.
Ocean Mist Farms promoted the sweepstakes with email blasts to its more than 34,000 artichoke club members, retail display contests with SaveMart banners, in store signage, artichoke petal inserts as well its online accounts; sweepstakes point of sale was also made available to all retail customers.
“The Take Your Pic sweepstakes was the first consumer- generated content sweepstakes that rewarded fresh produce shoppers for being our eyes and ears in the marketplace and for helping other shoppers find artichokes on sale in their region,” says Kori Tuggle, director of marketing and business development. “The volume of photo entries from around the country exceeded our expectations. We will continue to support the spring artichoke peak season with these types of consumer engagement promotions in the future.”
To view all submitted photo entries, go to: www.oceanmistsweeps.com.