Produce for Kids Spring Campaign Kicks Off

Produce for Kids is gearing up for its annual Get Healthy, Give Hope campaign, working with 16 supermarket grocery store chains across the country to help raise money for local children’s hospitals. Celebrating a milestone 10 birthday in 2012, everyone is invited to the celebration full of healthy meal ideas, a great cause and a media partnership with 24-hour preschool television channel Sprout.

The Get Healthy, Give Hope campaign will be the first to feature the characters from LazyTown, the popular, health-focused, children’s series airing exclusively in the U.S. on 24-hour preschool television channel Sprout on in-store display units in more than 3,000 grocery stores and fresh markets in over 30 states and the District of Columbia. More than 50 fruit and vegetable growers sponsor the program, representing every major category in the fresh produce department. Together, Produce for Kids, retailer grocery stores and produce suppliers will help raise funds for local children’s hospitals.

From May through July, participating fresh fruit and vegetable suppliers will make a donation to local children’s hospitals based on consumption of their fresh produce items at participating grocery stores.  The more items shoppers add to their shopping lists, the more local children’s hospitals benefit. The participating grocery stores will also feature the Ideal Meals program from Produce for Kids. Produce for Kids’ Ideal Meals cards provide quick and easy healthy meal ideas free to shoppers in the produce departments at participating grocery stores. Ideal Meals offer chef-created/nutritionist-approved complete meal solutions for breakfast, lunch, dinner and snacks. 

“Parents are very busy these days. We want to provide them with the tools they need to create healthier meals for their families,” says Kim Avola, vice president Produce for Kids. “In addition to our mission to help busy parents, we are very proud to have raised over $3.7 million for children’s charities with the help of our retail partners and produce sponsors through our campaigns.”

This year, Sprout and Produce for Kids will work to educate parents and children about how to live healthy lifestyles. The Get Healthy, Give Hope campaign will feature LazyTown, an award-wining series on Sprout and NBC, broadcast to over 100 countries worldwide. The characters on LazyTown, Sportacus, Stephanie and Robbie Rotton, help motivate and educate children to get active and make healthy choices. As part of the partnership, LazyTown characters will help engage kids at Produce for Kids’ in-store special events.

“We are excited to be partnering with Produce for Kids on this campaign that encourages healthy eating habits for children byproviding resources that families can incorporate into their daily meal routine, while also supporting a great cause,” says Jim Multari, vice president of marketing, Sprout.

Grocery retail partners participating in the Get Healthy, Give Hope campaign include: Ahold’s GIANT and Martin’s Food Stores, Giant Landover, and Stop & Shop divisions; Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Kroger’s Southwest, Central, Fred Meyer and King Soopers divisions; Meijer Stores; Price Chopper and Publix Super Markets.

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