Pure Leaf Iced Tea, a product of the Pepsi Lipton Tea Partnership, is reviving its classic taste with a new “For the Love of Leaves” campaign this summer.
“We’re reintroducing Pure Leaf’s fresh brewed taste with a new look that iced tea drinkers will be proud to serve to both their families and guests,” says Mary Barnard. “Our flavors, which are made from hand-selected tea from around the world, also pair wonderfully with food and make great additions to refreshing summer drink recipes.”
Gail Simmons, of Bravo’s “Top Chef” and Food & Wine magazine, will also join Pure Leaf at the Kentucky Derby to unveil refreshing tea-infused recipes. Gail Simmons tapped Pure Leaf’s fresh-brewed taste to create delicious Derby-themed recipes. She will also help announce the “Real Brewed Taste Challenge” by inviting consumers to put Pure Leaf to a taste test against fresh-from-the-kettle tea. Special offers will make it easy to make the comparison and one lucky winner will have the chance to win a trip for two to New York for a Pure Leaf Culinary Experience that includes a one-on-one event with Gail Simmons.
The Rainforest Alliance Certified brand will also be introducing new environmentally-friendly packaging. The new square-shaped bottles are made of PET plastic, are lightweight and allow for a high pallet efficiency. Pure Leaf is now available in 18.5-ounce single-serve bottles (suggested retail price of $1.69-$1.79) and a new 59-oz. multi-serve carafe (suggested retail price of $2.49-$2.69).
Pure Leaf Iced Tea
A Grammy-worthy campaign
Lipton is also unveiling a campaign starring Grammy Award-winning trio Lady Antebellum that will feature national TV spots that highlight 100% Natural Lipton Iced Tea and introduce new Lipton Tea & Honey iced tea mixes.
“Our work with Lipton embodies the personality of our band, and we’re proud to represent the ‘Drink Positive’ spirit,” says Lady Antebellum’s Hillary Scott who noted that the band is also uniting with Lipton to raise donations and plan a May 16 benefit concert for Henryville, Ind., a community that was ravaged by tornadoes in March.
In the 15- and 30-second TV spots for Lipton Tea & Honey, the band uses the convenient to-go powders to refresh park goers on a sweltering summer day. Revitalized by drinking Tea & Honey, fans join the band in an impromptu concert. This unique line of iced tea mixes is sweetened with honey and made from real tea leaves and real fruit flavors with only 5 calories per 8-ounce serving. Lipton Tea & Honey is hitting stores now, and to celebrate, Lipton is giving fans the chance to join in on the refreshment and fun with free samples of Tea & Honey, available on the website.
“Lipton and Lady Antebellum share a positive and approachable style, and we’re excited to come together in a big way this year,” says Marc Hanson, Director on Lipton. “This multi-faceted partnership will provide consumers with new ways to interact with the band and Lipton this summer.”
100% Natural Lipton Iced Tea
Lipton Tea & Honey