Alouette Kicks Off Portion Size Me Summer Book Tour

Alouette Portions has announced an exclusive sponsorship of the Portion Size Me Summer Tour, a cross-country journey featuring 12-year-old, Marshall Reid, and his mother, Alex, co-authors of Portion Size Me. This recently released book chronicles the family’s journey to weight loss and better health through good food and snacking habits that are achievable in portioned sizes without taste sacrifice. Beginning on June 12, the Reid family will travel to 30 markets across the country to share their success that has been the focus of national media attention in The New York Times, NBC’s TODAY and CNN among other outlets.

Alouette was an “all-natural” fit to sponsor the Portion Size Me Summer Tour, which will travel the country in a 1974 Airstream Sovereign Trailer and make stops at local zoos, book stores, walks and festivals. The brand recently launched Alouette Portions, a new line of 100 percent all-natural, ready-to-eat portion-sized spreadable cheese with 40 calories per individually wrapped serving and 60 percent less sodium than other spreadable portion-sized cheeses on the market. The new product is available in two flavors – Original and Italian Herbs – and retails for $3.99 in grocery store deli sections nationwide.

“With the Portion Size Me lifestyle, I didn’t want to give up cheese as one of my favorite foods,” says says author Marshall Reid. “Thankfully, Alouette has done the ‘portioning’ for me by offering a 40-calorie all-natural option of their delicious spreadable cheese that I can enjoy virtually anytime of day – on a whole-grain bagel or toast before school, with crackers or pretzel sticks at lunch, or even with my fruits and veggies as a snack. Plus, the Portions are made with just fresh milk and cream, and you can’t get anymore all-natural than that.”

“With the debut of the new Portions, we’re aiming to fit into the fast-paced, on-the-go lifestyles of families like the Reids,” says Cristina Anton Villa, Director of Marketing & Innovation. “We’re pleased to sponsor the Portion Size Me Summer Tour, and like the Reid family, want to ensure that fresh, all-natural cheese can be a part of an active lifestyle without sacrificing taste.”

Portion Size Me Summer Tour
with Alouette Cheese
www.alouettecheese.com

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