In March, Harris Teeter hosted a donation card campaign benefiting American Cancer Society (ACS). The campaign encouraged customers to help create a world with more birthdays and less cancer by making a $1, $3 or $5 donation to the More Birthdays Campaign.
“The campaign was an amazing success,” said Ed Lord, vice president of business development for ACS. “Harris Teeter and its customers have made a real impact in helping the American Cancer Society provide lifesaving programs in local communities, and creating a world with more birthdays.”
Using the money donated by Harris Teeter’s generous shoppers, ACS will be able to:
- Cover the expenses for 138 patients to stay for free at an ACS Hope Lodge facility during the course of the cancer treatment
- Provide 1,150 Petri dishes for researchers- allowing them to turn their theories into cancer cures
- Provide visits to 1,375 women from the ACS’s Reach to Recovery® program. This program introduces breast cancer patients to select survivors to answer questions and provide emotional support.
- Provide 45,741 hours of toll free access to the ACS National Cancer Information Center. The center receives 1.2 million calls every year to its 24-hour toll-free line, 1-800-ACS-2345, where specialists answer questions about cancer treatment options and local cancer resources.