Potandon Produce is pleased to be celebrating the milestone 10th birthday of its Klondike Rose potato. The company introduced the U.S. retail community to its Klondike Rose potato, the first of many new varieties of fresh potatoes that would soon follow, in August 2002.
The Klondike Rose variety came from Germany; the seed was developed in the early 1990’s and brought to Canada where it was developed by Potandon Produce’s Canadian partner, Earthfresh Foods. After testing its viability, the variety was offered to Potandon for the U.S. market, and has enjoyed unprecedented growth since its introduction, say company officials. Currently Klondike Rose is grown in Idaho, Washington, Arizona and
Since the introduction of the Klondike Rose, Potandon has introduced Klondike Goldust, a smooth skinned yellow potato with a buttery interior, Klondike Gourmet, a signature line of 24-ounce mini gourmet and petite potato packages and two convenience lines of fresh potatoes, a refrigerated line of sauced steamer potatoes and a shelf stable version of Klondike Rose and Klondike Goldust potatoes in a microwaveable steamer bag, called Klondike Express.
“Each year we see hundreds of potential seed varieties, and through careful testing and selection, are able to identify those which will be the ‘new’ items of the future,” says Jeff Bragg, Chief Agronomist for Potandon.
To mark this important milestone in the life-cycle of one of Potandon’s most popular marketed potato items, the company will be investing in on-line marketing campaigns,
additional trade advertising and special retail incentives. Potandon has created a website
(www.klondikebrands.com) that is consumer focused and provides a treasure trove of valuable information about the Klondike Rose variety as well as the rest of the items that are part of the Klondike Brands family.