Kimberly-Clark and Colgate-Palmolive Company Team Up with HealthyChildren.Org

With more than 77 million children heading back-to-school this year, moms could use a helping hand. That’s why Kimberly-Clark and Colgate-Palmolive, the makers of trusted brands such as Kleenex, Huggies, Scott, Colgate and Speed Stick, have partnered with HealthyChildren.org and pediatrician Dr. Alanna Levine to help moms lay the groundwork for healthy routines this summer so that their children are ready for the new school year.

“I’m a mom and a pediatrician, so I know how important it is to start the school year off with healthy routines,” says Dr. Levine, MD, FAAP, spokesperson for Healthychildren.org, the official parenting website of the American Academy of Pediatrics. “Now is a good time to start preparing for back-to-school and to lay the foundation for good habits to help kids do well throughout the school year.”

As part of the Healthy Habits platform, Kimberly-Clark and Colgate-Palmolive, in partnership with HealthyChildren.org and Dr. Levine, developed four pillars of Healthy Habits. The pillars represent simple, effective ways for moms to ensure a healthy and productive school year. Here are some examples of the tips offered under each pillar:

  • Shield them everywhere. Encourage children to wash their hands with warm soapy water for 20 seconds and dry for 20 seconds. That’s about how long it takes to sing the Happy Birthday song twice!
  • Let their confidence shine. Encourage a healthy body image by focusing on a nutritious diet and physical activity.
  • Make a home for learning. If someone is sick at home, disinfect commonly touched surfaces to prevent the spread of germs.
  • Start the training early. Twice daily routines of teeth brushing will set your child up for a lifetime of good dental hygiene.

Whether moms are preparing children to get ready for the first day of preschool or even college, the Kimberly-Clark and Colgate-Palmolive Healthy Habits program has mom covered with easy tips on healthy routines. “The four pillars of the Healthy Habits program are building blocks to help parents teach their children how to incorporate healthy routines during pivotal stages in their lives,” Dr. Levine adds.

Starting now through September, moms can access helpful tips on healthy back-to-school routines by visiting www.Facebook.com/HealthyRoutines. In addition to daily posts, fun activities for kids and giveaways, Dr. Levine will host monthly live Q&A sessions to answer parent’s questions about healthy routines.

For more information on Healthy Habits and to learn more about the participating Kimberly-Clark and Colgate-Palmolive products, visit www.Facebook.com/HealthyRoutines or www.HealthyChildren.org.

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