NFRA October Promotion Encourages Healthy Lifestyles

Through its upcoming October Cool Food for Kids promotion, the National Frozen & Refrigerated Foods Association (NFRA) and leading brands will once again reach millions of children and their families with messaging about the many nutritious and convenient frozen and refrigerated food options.  This annual educational outreach program encourages healthy lifestyles through responsible, balanced food choices, appropriate portion control, increased daily physical activity, and more quality, family mealtime.

Educational curriculum specialists, Young Minds Inspired (YMI), have designed the Cool Food for Kids program and will distribute specialized curriculum materials emphasizing good nutrition and physical exercise to over 20,000 schools across the country. Teachers are given a lesson plan with several activities and an educational poster to get kids excited about planning healthy meals and active hobbies for their entire family. No less than 8 million students and their families will learn the value of incorporating frozen and refrigerated foods as part of a healthy diet.

The October program will be extended into the store, attracting consumers with point of sale materials provided by NFRA and merchandising that showcases the complimentary elements of the campaign. Promotional highlights include a Ski or Sea Family Vacation Sweepstakes, the Cool Food for Kids Café online at www.EasyHomeMeals.comfeaturing kid-friendly recipes and games, Easy Home Meals on Facebook and Twitter and more. NFRA spokesperson Mr. Food will also be supporting the Cool Food for Kids healthy lifestyle messaging and will devote an entire show to the promotion in October.

The October Cool Food for Kids educational initiative is once again enhanced through NFRA’s partnership with the Healthy Weight Commitment Foundation (HWCF), a coalition of organizations fighting the growing obesity problem in America.  By teaming up with HWCF, NFRA joins hundreds of other organizations to endorse an energy balance plan that makes maintaining a healthy weight easier for Americans to achieve. The similar agendas of the partners, including many of NFRA’s manufacturer and retailer members, allows for easy collaboration and cohesive messaging across all Cool Food for Kids marketing plans.

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