This fall, Produce for Kids and DonorsChoose.org are joining forces to support the Produce for Kids’ Healthy Schools, Healthy Minds campaign, through the funding of local health- and nutrition-based classroom projects in participating retailers’ markets. During the campaign, running September through October in select grocery store chains, shoppers are encouraged to help support local classroom projects by adding more fresh fruit and vegetables to their carts.
DonorsChoose.org is an online charity aimed at helping public school teachers across America obtain the supplies needed for their classrooms. Teachers can submit requests for their classroom projects and individuals can donate directly to the projects that inspire them. DonorsChoose.org then buys and sends the supplies directly to the classroom.
“Teaching children the importance of eating healthy with fresh fruits and vegetables from an early age is crucial in the fight against childhood obesity,” said Kim Avola, vice president, Produce for Kids. “Helping to fund classroom projects that aim to teach kids these important values is what the Healthy Schools, Healthy Minds campaign is all about.”
To date, 230,000 public and charter school teachers have used DonorsChoose.org to secure $117 million in books, art supplies, technology and other resources to enhance student learning. All money raised during the Healthy Schools, Healthy Minds campaign will be used to match donations to classroom projects in each of the participating retailers’ local schools.
“We’re thrilled to be partnering with Produce for Kids and participating retailers to engage the public to fund classroom projects focused on health and nutrition. Health should start at a young age and what kids are fed and taught at school will effect the way they live the rest of their lives,” says Janelle Lin, vice president of partnerships and business development for DonorsChoose.org.
In addition to the direct project funding, the fall campaign will also offer teachers the chance to fund their own DonorsChoose.org projects through the Play With Your Produce Classroom Challenge.