Sunlight International and JP Dulcich & Sons Grapes is kicking off this year’s summer grape season than with a new merchandising program, including new Pretty Lady for the Summer Point-of-Sale materials.
Featuring a illustrated beach scene and a Pretty Lady in sunglasses, this new program includes “grab-n-go” disposable colander bags and display cards with helpful tips for eating grapes throughout the summer. These healthy tips include adding Premium California Grapes to summer salads, blending them into a frothy beverage and even freezing them for a smart summer snack on a hot day. Similar to Sunlight’s other merchandising programs, including Harvest Hobgoblin and Pretty Lady for the Holidays, it is specifically designed to attract customers’ attention in a fun way and increase a store’s register ring.
“The early response from our retail partners to Pretty Lady for the Summer has been astounding!” says Nick Dulcich, “And we anticipate a high demand for these new P.O.S. materials in the coming weeks. Combined with an exceptional grape crop this year, we truly believe this program will help put Dulcich Premium Grape sales over the top.”
To receive Pretty Lady for the Summer point-of-sale materials, all a retailer or buyer has to do is call Sunlight International and place an order at (661) 792-6360.