The Cold-Brew Expansion Effect

Austin-based, Chameleon Cold-Brew is proud to announce expansion into Southern California, Arizona, Nevada, Maryland, the District of Columbia, Virginia, New Jersey, Pennsylvania and New York. The concentrated coffee that hit shelves in Austin in 2010 has since taken over the Texas market and expanded into Louisiana and Colorado before moving to both coasts.

As part of the expansion, Chameleon has signed distribution agreements with United Natural Foods Inc. (UNFI) and Labatt Food Service. Chameleon Cold-Brew is available at a variety of retailers in these markets including Whole Foods Market, select Wegmans stores, MOM’s Organic Market and Roots Market with more retailers coming soon.

“We continue to grow with our existing retailers, such as Whole Foods, and add new stores
including Wegmans, which will be a great partner. Our new retail partners and distributors have assisted in getting Chameleon not just into new markets, but the right markets,” says co-owner Chris Campbell. “Chameleon is a great fit for the warmer climates of California and has been well received in the urban areas along the Mid-Atlantic coast. We’re fortunate to have great partners who understand what we’re doing and help us bring Chameleon to customers around the country.”

The expansion of Chameleon Cold-Brew has been strategic and targeted over the past 18 months. It is now available in over 13 states, with more growth on the horizon.

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