Albertsons Market’s Campaign is Hitting the Road

Albertsons Market launched a month long contest asking customers to share their Best Road Trip. Ever! through photos, videos and essays on Albertsons Markets’ Facebook Fan Page for a chance to win a new car.  Each time a customer submits an entry, “miles” are added to the campaign road trip. As more “miles” are accumulated the value of the car increases. The Best Road Trip. Ever! campaign begins with a Ford FiestaTM and works its way up through the Ford model line.

On September 1st, the public will begin voting for their favorite entries in each of three categories: pictures, videos and essays. At the end of the voting period, the top five entries in each category will be the finalists from which Albertsons Market will select a winner.

How to Enter:

  • Go to from your desktop or mobile device
  • Click on the Enter to WIN a CAR! tab
  • Submit up to 8 photos to add 5 “miles” to the trip
  • Submit an essay to add 10 “miles” to the trip
  • Submit a video to add 15 “miles” to the trip
  • Customers can enter up to three times, once in each media category: photo, video, and essay.

“Everyone loves to tell a story and it just so happens that we truly love to listen! In return, we are rewarding our customers with the chance to win a brand new car,” says Karl Meinhardt, vice president of social and digital marketing for Albertsons Market.

Albertsons Market has made this contest possible for customers through partnership with these sponsors: Tender Choice, National Pork Board, The J.M. Smuckers Company, Mike and Ike, Wrigley and Fresh Express

The contest began on August 1, 2012 and will end at 11:59 p.m. MDT on Friday, August 31, 2012.


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