LEAD Marketing Conference to Feature Workshop on Retail Technology & Branding

A special educational workshop on retail technology and branding will be held on Monday, October 1 just prior to the start of the fourth annual LEAD Marketing Conference October 1-3 at the Westin O’Hare in Chicago.

The workshop, sponsored by the National Grocery Association (NGA), will be facilitated by Gary Hawkins, President of Hawkins Strategic and CART (Center for Advancing Retail Technology). This workshop is designed for independent and mid-market retailers, who are invited to attend free-of-charge. It will focus on branding, developing a unique market position, impact and use of social networking, and related topics.

Retailers and manufacturers attending the workshop will also receive complimentary registration for LEAD. The conference, hosted by the Shopper Technology Institute, is the industry’s most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital solutions. Topics on the agenda include: shopper marketing, social media, interactive promotion strategies, loyalty marketing, mobile marketing, category analytics, among others.

For more information about this fourth annual conference, visit www.LEADMarketingConference.com, or call 216-533-5337.

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