Old Wisconsin has announced that it will debut its popular Snack Bites products on NASCAR driver Michael Annett’s No. 43 Pilot Flying J Ford Mustang for Richard Petty Motorsports (RPM) in the NASCAR Nationwide Series event held on September 1, 2012 at the Atlanta Motor Speedway.
Marking its first racecar appearance, Old Wisconsin branding and Snack Bite imagery will be featured on the No. 43 Pilot Flying J Ford Mustang.
Pilot Flying J currently carries a variety of the family-owned Old Wisconsin products in its 600 retail locations across North America. Featured products include the 1.5 ounce Snack Sticks, available in Bold, Teriyaki, Beef and Pepperoni, and 4-ounce Snack Bites, available in flavors including Bold, Beef and Turkey.
“We’re thrilled that Old Wisconsin is combining the history and excitement of NASCAR with America’s number one Snack Bite,” said Laura Palenkas, vice president of marketing for Pilot Flying J. “Old Wisconsin is the perfect fit for both our racecar and retail customers looking for a quick bite while on the go.”
Michael Annett is presently ranked sixth in the NASCAR Nationwide Series point standings. The 2012 season has served as a career-best year for the 26-year-old Des Moines, Iowa native, who has earned four top-five finishes and eight top-10 finishes in his first campaign as the driver of the iconic RPM No. 43.