For the third consecutive year, the Idaho Potato Commission (IPC) will sponsor the Boise State University (BSU) and University of Idaho (U of I) football teams. Idaho potatoes will be a major player on the field with significant signage in both Bronco Stadium and the Kibbie Dome as part of the six-year sponsorship.
The famous Grown in Idaho seal will be featured prominently throughout the stadium and in both teams’ official programs. The IPC will be the official sponsor of one marquee game in each stadium and will provide both teams with promotional support to keep fans fired up.
“We’re thrilled to continue our strong support of Idaho’s fantastic football teams as one of the official sponsors of both the Broncos and the Vandals for the third year,” says Frank Muir, President and CEO, IPC. “As we kick off our annual harvest and jump into another football season, we couldn’t be more excited to cheer on our local players!”
BSU’s first game of the season was televised nationally on ESPN on Friday, August 31 during which the IPC premiered its brand new commercial featuring the Great Big Idaho Potato Truck.